4 Ways to Use Custom Lapel Pins in Real Estate Marketing

by Caryn Smith © 2010
http://www.lapelpinsrus.com

With the enormous amount of competition in the real estate industry, setting yourself apart is vital. Branding, advertising and promotion of your skills and credentials can mean attracting more sellers - and thus - earning more commissions. Most forms of marketing get outrageously expensive, but one method stretches to multiple channels while being extremely affordable. Here are just a few ways to use custom lapel pins in the real estate industry.

Promote Brokerage or Firm Affiliations

There's a win-win that occurs when brokerages and real estate firms bestow branded lapel pins to their agents. Customers recognize and appreciate names such as Century 21, ReMax, Keller Williams, and other realty companies. They get comfort from knowing their Realtor is backed by a national corporation. Likewise, the firm receives positive marketing when agents wear lapel pins showing their firm's logo.

Brand Your Own, Personal Service

While promoting the brand of your firm is important, distinguishing yourself from other Realtors within that firm is also vital. In addition to adhering to the policies and practices of your firm, create a complete branded persona for you and your assistants to work by. This should include lapel pins that bear your motto, your unique selling proposition and/or your contact information.

Employee Recognition

Has one of the agents in your firm produced above and beyond this month? Reward them with a permanent and visible award of their accomplishment. Lapel pins are a great motivational tool that helps push Realtors toward the next level.

Workshop & Class Promoters

Realtors and real estate firms aren't the only ones who can benefit from affordable lapel pins. Workshop and class promoters can also. After completing one of your courses, you can award lapel pins to Realtors that allow them to show their new designation of Certified Buyers Representative, Certified e-Pro, etc. Just as with the brokerage and firm affiliations mentioned previously, this is wonderful win-win for you and your class attendees.

Custom Lapel Pins are Versatile

When you place an order for custom lapel pins, you're in control. The only limit is your imagination. You make the call on color, shape, size, and style to create the perfect accessory. Rather than a boring, off the shelf design, you can build your own masterpiece.

So what should you look for when deciding where to order your custom lapel pins? Look for a company that offers exceptional value including free design, molding, color proofs, artwork, and air shipping. When combined, these savings can quickly add up to hundreds of dollars on each order.

More than ever before, real estate professionals need a new, powerful way to reach potential clients. Lapel pins give you a creative yet affordable way to market yourself effectively in an overcrowded industry.

Caryn Smith is Manager of Lapel Pins R Us. When you need an affordable way to promote at trade shows, lapel pins are an excellent option. Visit http://www.lapelpinsrus.com today for custom lapel pins in just 10 days, guaranteed!

Caryn Smith is Manager of Lapel Pins R Us. Visit http://www.lapelpinsrus.com today for custom lapel pins in just 10 days.

Visit http://www.lapelpinsrus.com today for custom lapel pins in just 10 days, guaranteed!